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“Thanks to this modernisation, 80% of our production is carried out in Troyes. The other challenge was to create a new distribution model, a phygital model capable of combining online sales and physical shops. 30% of our turnover is now made on the internet, a share that should soon reach 50%. We are increasingly turning towards the circular economy, with the creation of new clothing rental or second-hand services, which will soon represent ⅓ of our business. To carry out this re-organisation and repositioning, digitalisation was an obligatory step. OSS Ventures has been a valuable partner on this subject.”